The Simon Group knows business-to-business marketing in the high-tech and industrial marketplaces. It’s what we’ve done for more than a quarter century. Our integrated approach strengthens branding, which leads to increased share of market.

We’re also full service. We combine the best of both print and online strategies that enable our clients to:

• Build brand equity through streamlined marcom efforts
• Establish traction in new markets, and increase traction in existing ones
• Increase sales and profitability by creating and identifying qualified leads

And we’re results-driven, value-oriented...and accountable. We treat each client’s Business as Unusual because every company is unique with its own culture, strengths and market attributes.

We aren’t selling Pepsi. We don’t target to the ‘tween generation.

We promote business-to-business products, services and technologies within the high-tech and industrial markets.

Consumer tactics just don’t work. Can they be adapted for B2B, or can lessons be learned from successful consumer campaigns?

Sure, but when it comes to actual implementation, you’d better be sure your agency knows how to translate these tactics into effective B2B strategies, or your products will be sitting on the shelf collecting dust along with copies of Milli Vanilli cassettes. (Don’t worry, we won’t tell if you still have them!)

Share of market always follows share of mind. (Don’t believe us? Pass me a Kleenex…or would that be a tissue?)

Since our inception, we’ve preached the value of brand recognition, and its lofty follow-on goal, brand preference. Much of our clients’ success is the direct result of our integrated branding strategies that position our clients for highly profitable shares of highly competitive markets.

We believe strongly that, in our business-to-business landscape, one thing is increasingly clear:
As products, technologies and services converge…or are perceived to converge…the importance of branding as a differentiator increases dramatically.

Branding is the very foundation of successful positioning within your target markets.

In a perfect world, a company’s business plan drives its marketing plan, which drives the marketing communications plan.

But this is not a perfect world. Even some of our largest clients don’t have the luxury of a fully staffed marketing team or a fully developed marketing plan.

Enter S-MAP™ stage right…our Strategic Marketing Analysis and Planning is ready to deliver a full menu of as-needed marketing tools from brand preference and recognition surveys to primary or secondary market research, full SWOT (Strengths, Weaknesses, Opportunities and Threats) analyses or our Brandwidth™ studies that define a brand or give it new direction.

We provide a cohesive plan that reflects your business and marketing goals…and helps make your brand a star.

We work hard because we enjoy what we do…and the people we get to work with, whether its connecting with old friends in an industry we’ve been in for years, or branching out into other ones to meet new friends.

Either way, we always keep the spotlight shining on what’s important:

B2B marketing should not only make an impact…it should be fun!

Our annual, friend-assembling Fabulous Fall BBQ and our (almost) monthly Groupie Gatherings (sorry—GG access restricted to Groupies only!) give us the perfect excuse to cut loose, kick up our heels and remember why we enjoy what we do. (Hint: It’s always the people!)

So take our all-access tour, right here, to find out more about us, then let us know how we can help make your brand a star...

Our philosophy and our specialties help us create specific, integrated marketing communications programs for B2B companies in the high-tech and industrial marketplaces.

Each marcom element we employ is developed to:

• Shine the spotlight on YOUR product or service
• Amplify YOUR message
• Orchestrate buzz about YOUR brand

Online and off, your brand will reach celebrity status with our arsenal of cost-effective PR tools. Whether we’re pitching the press or debuting new products at a trade show, we’re constantly looking for new ways to put your brand in the limelight.

Our finely-honed processes blend traditional print elements with online best practices to produce compelling copy that gets placed in a veritable cornucopia of news sources.

And, our unique Publicity Initiatives program’s multifaceted approach includes daily, weekly and monthly touch points with editors to ensure that you stay front of mind.

Yes, it has arrived on the B2B scene. Do we recommend earmarking 50% of your budget to post nonsensical videos to YouTube, while Tweeting about the latest office politics?

Only if you’ve obtained a minimum of 750,000 Facebook friends...

But truthfully, social media does have its merits in B2B marketing. Just like when the internet itself was a rising star, smart marketers saw the potential and took advantage of this growing phenomenon.

We do it cost-effectively, traceably and result-orientedly (OK, the grammar police will get us for this last one, but you get the point).

With billions of pages on millions of websites, what makes one (yours) stand out? We’ve narrowed it down to four big factors (and lots of small nuances).

• Content Is Still King - You need to have the information your customers—and prospects—want on your website, or they won’t stick around for long.
• Be Easy to Navigate - How many times have you left a site because the navigation was just silly? Make information easy to find and viewing simple.
• Look Good - Simply put, an attractive site keeps people interested. As an integral part of your business, your site should not be handed to those in the office reading HTML for Dummies.
• Get Noticed - If a website falls in the forest and no one hears it, will it make a sale? Our design, integrated SEO and continual maintenance make sure your site is heard...and seen…AND responded to.

A picture isn’t worth just a thousand words anymore—it’s more like a million (and not only because of inflation).

Video is a great way to show off products and services on your website, on social media channels, in PR tools and in pay-per-click advertising...you name it!

Don’t know any good videographers?

Don’t worry, we do, but there’s also voice—over PowerPoints, podcasts, webinars and more to engage your target audience interactively…and show them that your brand is a star.

Collateral that is technically sound in concept, appealing in graphics and informative in presentation—while being cost-effective—is a Simon Group specialty.

Even the most technical aspects of your literature need to harmonize with the basic objectives of your marcom plan, and be graphically compatible to enhance branding.

Brochures, data sheets, catalogs, flyers, manuals and other supporting materials that vocalize your branding elements can help your brand steal the show.

Great media expertise goes a long way in making your brand the star it should be, and we take it very seriously with our C3 philosophy: Continuity, Consistency and Commitment.

Video sure did kill the radio star! It’s all about image and if yours isn’t cohesive and integrated with all your other marcom tactics, good luck convincing prospective customers to make a commitment to your products and services.

On the B2B stage, the importance of a strong, consistent corporate identity as a differentiator is absolutely essential, so we insist that all marcom functions—collateral, direct mail, print advertising, your website, PR, etc.—not only support, but enhance this objective.

Direct marketing, both print and online, can deliver rock star-worthy results. We not only know how to do it effectively, but more importantly, we know when to not do it at all.

If the campaign isn’t LOCed In™, it just won’t work.

• The List must be on target


• The Offer is compelling


• The Creative needs to make an impact

That said, we’ve done some killer programs that repurpose existing design elements from ads, brochures, etc. to reinforce our clients’ messaging through a series of printed (yes, still printed!!) mailers and emails.

We even help develop and evaluate our clients’ lists.

After you learn a bit about what we do to enhance, solidify and generally amp up the branding and image of our B2B clients, we’d love to show you how we do it.

This is where the fun really begins for us…after gathering our initial research and developing the strategy, we assemble it all for the grand performance and put it into action.

Want front row seats to a live performance? Give us a call, we’re sure to have a tour stop in your area soon.