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A Compatibility Checklist – You and The Simon Group

If you’re a high-tech, B2B company looking to put more power into your marketing communications program, chances are that we’re made for each other.

To find out how compatible you are with The Simon Group, take a look at the compatibility checklist below. Click on the items that you think are essential characteristics for your ideal marcom agency, and see how our capabilities match your needs.

If you find we have a lot in common, maybe you should talk to us. The Simon Group and your organization just might have the potential to make beautiful music together (or at the very least, substantially impact your marcom program for the better!).

My Agency Should Know Business-to-Business
Marketing Communications

Here’s how The Simon Group measures up:
We are 100% technical/industrial. Our personnel have extensive and varied experience in business-to-business marcom, a specialized profession requiring a dedicated effort to properly understand and capitalize on the unique opportunities of the technical marketing environment.

My Agency Should Know My Media

Here’s how The Simon Group measures up:
Our broad experience and extensive advertising and PR efforts have given us great familiarity with almost all of the print and online media publications that cover the high-tech/industrial markets. We pride ourselves on our media research and analysis, and our ability to generate substantial exposure in publications not on the media schedule through our vast publicity resources and editorial contacts.

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My Agency Should be Familiar with My Markets

Here’s how The Simon Group measures up:
Our account base covers a broad range of high tech and industrial markets who market their products to a large number of target markets. As a result, we’re familiar with the marcom strategies that successfully address these areas. We understand the role of those who influence supplier selection and approval. And our expertise in one area is quickly transferable to specific related markets.

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My Agency Should Know How to Position its Clients

Here’s how The Simon Group measures up:
Branding and positioning are more than marketing buzzwords. They are strategic objectives. We have extensive experience in image and identity enhancement campaigns with results that prove our expertise.

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My Agency Should Help Grow its Clients (and Itself)

Here’s how The Simon Group measures up:
An agency survives and prospers only if it offers excellence on a continuing basis to its clients. We have grown by helping our clients grow. We have helped smaller companies grow into large publicly traded companies, have worked with clients to achieve considerable brand recognition within their markets in very short periods of time, and have positioned larger companies to quickly break into new markets. We also enjoy an enviable record of longevity and loyalty with our clients, many of whom are well into their second decade of working with The Simon Group.

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My Agency Should Have Domestic and International Marketing Expertise

Here’s how The Simon Group measures up:
Many of our clients sell their products both here and abroad, and our marcom strategies successfully address both international and domestic markets. A number of our clients are headquartered abroad with active marketing functions here in the States. We are both familiar with and comfortable with the international marketing scenario.

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My Agency Should Perform All of the Services We Might Need

Here’s how The Simon Group measures up:
We are truly a full service agency: strategic planning, branding, advertising, public relations, website development, direct mail, sales and technical literature, field sales communications, inquiry management, trade shows, sales meetings and training and more.

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My Agency Should Know How to Market Both Commodity and Custom Products...Direct and Through Distribution

Here’s how The Simon Group measures up:
Strategies and programs for off-the-shelf products frequently require a different approach than do custom and application-engineered products. Our expertise covers the full range. And with clients who market through distributors…and clients who are distributors…we know how to develop distributor support programs to strengthen the principal/distributor partnership.

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My Agency Should Know What it Doesn't Know

Here’s how The Simon Group measures up:
We may not know your products – yet – but we are very familiar with a whole range of products...and we're a very quick study. We're not all engineers, but we are skilled technical communicators with the proven ability to communicate both product advantages and corporate positions meaningfully.

We may not know your corporate business philosophies and how they might affect communication strategies – yet – but we know how to quickly acquire and apply that knowledge. We work with all levels of personnel within a company, including marketing, sales, engineering and top management personnel, that can provide valuable input and insight to produce a richer, more productive client/agency relationship.

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My Agency Should be There for its Clients

Here’s how The Simon Group measures up:
A marcom agency is the ultimate example of a service business. At The Simon Group, we pride ourselves on being there for our clients. In-person meetings on an as-needed basis, both at our offices (a restored 1770s farmhouse in Bucks County, PA) and our clients' facilities, are supplemented by on going communications via phone, teleconference, e-mail, fax and whatever else it takes!

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