Megger Hires The Simon Group as Agency of Record
Integrated marketing plan geared towards strengthening company brand initiatives
Sellersville, Pa. January 2013 – The Simon Group Inc., an award-winning, full service business-to-business marketing communications agency specializing in high tech and industrial accounts, has been chosen by Megger as its agency of record to develop and implement an integrated marketing program for its electrical test equipment and measuring instruments.
Peg Houck, marketing communications manager said, “This is a true case of history repeating itself. Due to the growth we’ve exhibited in the past several years, we needed help implementing our marcom program. Having successfully worked with them in the past, we were ready for The Simon Group to again deliver a comprehensive, well-managed program that would produce the results for which we are striving.”
The marketing communications program for Megger will focus on increasing brand recognition, lead generation and exposure in North and South America. The Simon Group’s solid public relations capabilities, including news releases, feature articles and its unique Publicity Initiative program, combined with the agency’s advanced online branding and new media tactics matched the critical holes Megger was looking to fill.
Houck continued, “Social media is creeping into the b-to-b environment and a smart company needs to recognize that. The Simon Group has developed a very cost-
effective method to maintain a company’s online brand in today’s social media outlets, such as Facebook, Twitter and LinkedIn, while still adhering to solid b-to-b principles. Megger will definitely benefit from these tactics.”
The program will also include online advertising, creative development, instructional and product videos and distributor communications. The overall campaign will focus on providing industry editors, customers and the general public instant access to announcements and information from the company, including events, products and services, in a user-friendly fashion.
Megger is one of the world’s leading manufacturers and suppliers of test and measurement equipment used within the electric power, building wiring and telecommunication industries. With research, engineering and manufacturing facilities in the USA, UK, Sweden and Germany, combined with sales and technical support in most countries, Megger is uniquely placed to meet the needs of its customers worldwide.
Founded in 1986, The Simon Group Inc. specializes in marketing high technology and industrial accounts, particularly in the electronics, instrumentation, military/aerospace, construction and test and measurement industries. Headquartered in a restored 18th century fieldstone farmhouse in Sellersville (Bucks County), Pa., the agency has clients throughout the world.
For more information, please contact Beth Smith, vice president of PR, The Simon Group Inc., 1506 Old Bethlehem Pike, Sellersville, Pa. 18960. Tel: 215-453-8700; Fax: 215-453-1670; Email: firstname.lastname@example.org;