Measurement Specialties Hires The Simon Group to Enhance Company Awareness

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Measurement Specialties Hires The Simon Group to Enhance Company Awareness

Marcom program set to educate industry on latest sensor technologies


Sellersville, Pa. May 2013 – The Simon Group Inc., an award-winning, full service business-to-business marketing communications agency specializing in high tech and industrial accounts, has been hired by Measurement Specialties, Inc. (NASDAQ: MEAS) to implement a marketing communications program that will help educate relevant industries on the latest in sensor technologies.


Dave Lesser, president of The Simon Group, noted, “Although the company offers one of the broadest lines of sensors available, Measurement Specialties is continually developing new technologies to help in the measurement of physical characteristics, such as force, pressure, humidity and vibration.  Our marketing program will ensure that all the relevant industries are aware of the latest developments available.”


Glen MacGibbon, Executive Vice President for Measurement Specialties, noted, “Our most recent technologies include a new line of digital sensors that increase overall measurement efficiency as well as provide critical monitoring, feedback and control input.  The Simon Group’s expertise will help us reach not only the original equipment manufacturer (OEM) community, but the customer as well.”


Measurement Specialties designs and manufactures sensors and sensor-based systems to precisely and cost-effectively measure a number of physical characteristics in several markets from military and defense to medical, consumer and industrial.


By accurately measuring areas such as pressure, temperature, position, force, vibration, torque, humidity, fluid properties, mass airflow and photo optics, the sensors enhance product functionality, efficiency and safety.

Founded in 1986, The Simon Group Inc. specializes in marketing high technology and industrial accounts, particularly in the electronics, instrumentation, military/aerospace, construction and test and measurement industries.  Headquartered in a restored 18th century fieldstone farmhouse in Sellersville (Bucks County), Pa., the agency has clients throughout the world. 

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For more information, please contact Beth Smith, vice president of PR, The Simon Group Inc., 1506 Old Bethlehem Pike, Sellersville, Pa. 18960.  Tel: 215-453-8700; Fax: 215-453-1670; Email:;  Web:

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