Market Research – You Gotta Know Before You Go
The Simon Group employs a variety of methods to assist its clients in matters of market research… so that any marcom activity you embark on is done knowledgeably and profitably. We have access to professional market researchers, in addition to providing a variety of in-house market research functions to meet specific client needs.
These include surveys, focus groups, in-depth interviews and other methods to discover brand preferences, market trends, customer satisfaction levels... getting the information that gives you a competitive advantage. We also have access to a variety of databases to acquire up-to-date industry, market and competitor information quickly.
Strategic Planning – Where To Go Once You Know
For those looking for a comprehensive marketing or business plan, The Simon Group’s Strategic Market Analysis and Planning (Strategic MAP®) planning process fits the bill. The program is based on a rigorous, time-tested process that will take you through the following steps:
Search of industry, market and competitive information.
Interviews with key individuals to develop a Situation Analysis – products, sales channels, demand/supply chain, profitability, people, promotion, industry trends, market segmentation/positioning/analysis, competition, customers, etc.
Facilitate a group of key individuals to develop a SWOT analysis. This process will help identify a company’s internal strengths/weaknesses and external opportunities/threats, plus prioritize the opportunities through the group’s eyes as the best plan of attack for the upcoming year(s).
Identify and prioritize goals, objectives, strategies and tactics.
We can even customize the planning process to focus in on specific areas, such as developing a complete product launch campaign and supporting materials, optimizing sales and distribution channels or assisting with Customer Relationship Management (CRM).
Brand Development – When You Go, Let ‘Em Know!
So you have done the research, developed a new product with a killer application, know who your target customers are — but how do you know that you have an effective branding strategy? Your brand is not just a logo — it is a distinction that differentiates you from your competitors and allows you to develop preference and loyalty. Let The Simon Group take you through a session of looking within your company to find out what is really unique about your product — one that has been around for years and needs some new sizzle, or one that is just ready to be launched — and develop a winning branding strategy.