The Branding Imperative
Brand Equity: Mind Over Market for Corporate and
Product Recognition and Position
At The Simon Group, we have significant experience and expertise in the development of branding strategies. Since our inception, we’ve preached the virtue and value of brand recognition, and its lofty follow-on goal, brand preference. Much of the success The Simon Group has helped create for our clients is the direct result of effective branding strategies that positioned our clients for highly profitable shares of highly competitive markets.
We believe strongly that, in the technical/industrial (business-to-business) marketplace, one thing is becoming increasingly clear:
As products, technologies and services converge…or
are perceived to be converging…the importance of branding
as a differentiator increases dramatically.
Where brand was once a tool to leverage premium pricing and increased sales and market share, it is now all that – plus the very foundation of market differentiation and position. As such, The Simon Group pays infinite attention to branding strategies and tactics. We are always guided by this basic marketing tenet: