PolarFab Logo and Graphic Guidelines
The Name's Still the Game
Much of the success that The Simon Group has helped create for our clients is the direct result of building an extremely effective corporate identity that helps to solidify our clients’ distinct positions in highly competitive markets.
Our expertise includes:
- Developing Position and Awareness
- Integrated Graphics
- Logo Development
- Corporate Identity Manuals
- Style Guides
- Name Change and Repositioning
- Introducing New Companies in Completely New Markets
In the technical/industrial marketplace, the importance of a strong and consistent corporate identity as a differentiator is absolutely essential, so we insist that all marcom functions – print collateral, direct mail, print advertising, the Web site, PR, etc. – not only support but enhance this objective.
Working in tandem with our corporate identity strategies, The Simon Group’s unique Brandwidth™ program helps clients strategically define a new brand or redefine the boundaries of a current brand.

