The Simon Group Direct Mailer
Targeting Profitable Niches
Direct mail can be a powerful promotional tool. At The Simon Group, we not only know how to do direct mail effectively, but more importantly, we know when and when not to do it all, and when to do print versus electronic.
We use direct mail judiciously. Our LOC-in™ direct mail philosophy is that unless direct mail incorporates a great List, the Offer and Creative, it won’t work.
The variety of print and electronic direct mail programs we develop includes direct response postcards and targeted e-mail campaigns. We design and produce custom self-mailers, or convert existing ads and other materials into targeted direct marketing pieces to reduce prep costs and provide message reinforcement.
We also assist our clients in developing both lists and list sources, including client databases, purchased/rented lists, etc.
Our newsletter capabilities range from designing a formatted masthead to writing, producing and distributing the complete newsletter.