Making Suspects Prospects and Prospects Customers
An inquiry management system that is efficient at all levels, from a mailed-in lead to an e-mailed web inquiry or phone call, can have a profound impact on our clients’ return on investment or marcom expenditures.
We help our clients design and manage in-house programs, or contract inquiry fulfillment systems, whether the systems are simple, manual procedures or sophisticated, fully computerized systems.
Inquiry management builds an ongoing marketing database for a variety of purposes such as direct mail and other promotions, geographic and product interest analyses and other sales and marketing tasks. Telemarketing can also be employed as an adjunct to, or a vital link within, the inquiry fulfillment scheme.