Several years ago, economic conditions in Europe caused our parent company to cut our marcom budget dramatically and our print advertising budget completely...
Everything starts with an objective. When in the market for a new car, rarely will you set out driving, randomly pull into a lot, get out and say, “I don't care which car I buy, just sell me something.” We all set objectives before embarking on any type of personal or business venture. Without them, we operate completely in the dark with no idea of how we're doing, or if what we've done in the past is working...
More than ever, those making business-to-business purchasing decisions rely on the Internet as the resource of choice for product and service research. Simply put, Search Engine Optimization (SEO) can help those decision makers find your products and services...