Markets Collage


Marketing Any Way You Slice It

A successful business-to-business marcom program not only targets horizontal design, electronics and EOEM users that work across several markets, but the relevant vertical markets, as well. And, there are specific nuances for reaching these different vertical sectors…a varied set of strategies and tactics that factor into a successful marcom program. Each vertical market requires a unique approach that addresses the individual needs of the influencers in a particular industry.

So how does a company approach these different vertical markets and make sure its marcom strategy will have the most impact? Use an agency that has proven experience in its target markets! Below is a quick list of where our clients market their products.

The Simon Group will help you decide which markets to target, and how to reach them effectively. Let us know if you have specific questions about how to reach your different B-to-B audiences.


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