A Sure-Fire Plan for Success
Fully integrated marketing communications programs are most successful when developed by an agency skilled in all phases of business-to-business communications.
Communications strategies must support the client’s primary marketing, sales and overall business goals. Marketing communications that aren’t driven by those elements – no matter how “creative”—will never deliver maximum return on investment.
Marcom Plan Development
At The Simon Group, we believe a marcom program is most effective when driven by a powerful strategic marketing plan. We never implement any program without developing a plan to ensure our strategies and tactics support our clients’ marcom objectives.
Developing each plan includes extensive research, analysis, discussion, scenario planning, information processing, etc. After we execute a plan, we tweak it as needed, and work closely with our clients to make sure it remains on target.
With the aid of a correctly implemented strategic plan, a strong marketing program can help jolt a business’ growth into new markets and extend its breadth in existing markets. We know it works…and our clients know it works!
Some of The Simon Group’s clients don't have the benefit of a fully staffed, dedicated marketing department. So, we developed our Strategic MAP® (Strategic Market Analysis and Planning) Group, which provides high level, insightful marketing strategy planning and development.
Simon Group Strategic MAP services include:
- Marketing Plan Formulation
- Business Plan Writing and Development
- Marketing Communications Research
- Traditional Marketing Research – Primary and Secondary
- Sales/Distribution Channel Assistance
- Customer Relationship Management (CRM) Assistance